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	<title>re-ad</title>
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	<link>http://read.co.tt</link>
	<description>advertising redone</description>
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		<title>Hacker &#8211; Hero or Felon</title>
		<link>http://read.co.tt/blog/2011/12/16/hackers-heroes-or-felon/</link>
		<comments>http://read.co.tt/blog/2011/12/16/hackers-heroes-or-felon/#comments</comments>
		<pubDate>Fri, 16 Dec 2011 22:56:01 +0000</pubDate>
		<dc:creator>onverg</dc:creator>
				<category><![CDATA[Web Blog]]></category>

		<guid isPermaLink="false">http://read.co.tt/?p=260</guid>
		<description><![CDATA[Some say that they are deserving of nothing less than jail time. Yet others say that their skills are a necessary evil that if used for good can help secure networks and sensitive data. How do you weigh in on this issue? Having been a victim of hackers I am more inclined to agree with [...]]]></description>
			<content:encoded><![CDATA[<p>Some say that they are deserving of nothing less than jail time. Yet others say that their skills are a necessary evil that if used for good can help secure networks and sensitive data. How do you weigh in on this issue?</p>
<p>Having been a victim of hackers I am more inclined to agree with the former. Granted that several attacks are not malicious but are really a demonstration of prowess/weaknesses in your security. However, I still do not believe that a person should break into my house just to show me that my locks are weak. I also disagree with the notion that their skill could be used for good. Would you feel any safer if a known terrorist was your personal bodyguard? I think not. </p>
<p>It is also my opinion that not enough is begin done to bring these ones to justice. </p>
<p>Having said all of this, I have started learning the very skills that they use in order to defend the sites that I develop. You have to some how marvel at their abilities especially when you consider that they do, what they do, in the middle of the night, listening to rock music and under the influence of alcohol and/or drugs. </p>
<p>They are always one step ahead of IT security. </p>
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		<title>Will Mobile Applications Ever catch on in T&amp;T</title>
		<link>http://read.co.tt/blog/2011/09/17/will-mobile-applications-ever-catch-on-in-tt/</link>
		<comments>http://read.co.tt/blog/2011/09/17/will-mobile-applications-ever-catch-on-in-tt/#comments</comments>
		<pubDate>Sun, 18 Sep 2011 03:27:12 +0000</pubDate>
		<dc:creator>onverg</dc:creator>
				<category><![CDATA[Web Blog]]></category>

		<guid isPermaLink="false">http://read.co.tt/?p=254</guid>
		<description><![CDATA[The seemingly obvious answer to this question is a resounding &#8220;YES&#8221;. The depth of Mobile penetration in our twin sister isle cannot be denied. Cell phones are now a must-have for even children in pre-school. Moreover, it is not uncommon to see a baby pretending to make a phone call long before he or she [...]]]></description>
			<content:encoded><![CDATA[<p>The seemingly obvious answer to this question is a resounding &#8220;YES&#8221;. The depth of Mobile penetration in  our twin sister isle cannot be denied. Cell phones are now a must-have for even children in pre-school. Moreover, it is not uncommon to see a baby pretending to make a phone call long before he or she could even walk.</p>
<p>We always seem to be, however, a few years behind 1st world countries when it comes to adapting the latest technology. For example the term &#8220;crackberry&#8221; (an addiction to Blackberry) has been used in technology circles for well over six years. In fact, some  overseas hotels have had in the past special facilities for persons to &#8220;check-in&#8221; their Blackberry phones to help curb this addiction. Several years later we in Trinidad and Tobago are only now in the BBM and email phase. Crackberry addicts are everywhere. Everything is BBM. It is this craze and addiction that are holding us back from moving into the realm of real mobile applications. True, there are indeed blackberry apps but the question must be asked, &#8220;Who really uses a Blackberry to do anything other than BBM or email?&#8221;. </p>
<p>Having said that, we are gradually seeing more and more persons identifying themselves with Apple-mania i.e. Iphone, Ipad, MacBook Pro etc. While for many this adoption is more a fashion statement than anything else, it will indeed do us much good. When you think of Apple technology your mind is opened up to more than just chat and email. This trend will mean an opening into the world of real mobile applications.</p>
<p>So the answer is indeed yes, it is just a matter of when.</p>
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		<title>W3C Validation</title>
		<link>http://read.co.tt/blog/2011/09/10/w3c-validation/</link>
		<comments>http://read.co.tt/blog/2011/09/10/w3c-validation/#comments</comments>
		<pubDate>Sat, 10 Sep 2011 14:45:01 +0000</pubDate>
		<dc:creator>onverg</dc:creator>
				<category><![CDATA[Web Blog]]></category>

		<guid isPermaLink="false">http://read.co.tt/?p=247</guid>
		<description><![CDATA[I have had many a run in with colleagues (fellow nerds) on this issue. They would come to me and tell me gloatingly that they&#8217;ve passed one of my websites through the W3C Validator and have found several errors. The sarcastic &#8220;I&#8217;m a better programmer than you&#8221; tone is annoying to say the least. My [...]]]></description>
			<content:encoded><![CDATA[<p>I have had many a run in with colleagues (fellow nerds) on this issue. They would come to me and tell me gloatingly that they&#8217;ve passed one of my websites through the W3C Validator and have found several errors. The sarcastic  &#8220;I&#8217;m a better programmer than you&#8221; tone is annoying to say the least.</p>
<p>My response to this is simple. Pass facebook.com, google.com and amazon.com and you will also find hundreds of errors (Amazon has over 550 errors). Does this mean that those sites are not successful? Does it mean that your site that has less errors is a better site than these? I rest my case. I had one guy who apparently is  pursuing his PHd in usability give some pointers for our sites. Not one of his pointers were being adhered to by any of the top 100 sites in the world. So much for that. </p>
<p>Ok, there must be some standards for web development. However, there must also be some balance. Content and Design still remain king. There are more important factors to be considered. For example what is the bounce rate of your website (in other words how many people hit your home page and go no further) and how many unique visits you receive each month (not Hits &#8211; that statistic is so misleading). </p>
<p>If greater effort is spent on the Architecture and on the marketing of your web presence then you will have a successful site. After all nobody looks at a Merc and says it&#8217;s back door is not according the standard size door for sedans. Again I rest my case.</p>
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		<title>Freelancer vs Company</title>
		<link>http://read.co.tt/blog/2011/09/03/freelancer-vs-company/</link>
		<comments>http://read.co.tt/blog/2011/09/03/freelancer-vs-company/#comments</comments>
		<pubDate>Sun, 04 Sep 2011 02:39:26 +0000</pubDate>
		<dc:creator>onverg</dc:creator>
				<category><![CDATA[Web Blog]]></category>

		<guid isPermaLink="false">http://read.co.tt/?p=145</guid>
		<description><![CDATA[You might be wondering should I go with a freelancer or should I go with a design agency. Here are some points to consider. Price: A design agency has overhead expenses that vary greatly from agency to agency. The overhead of an agency includes the salaries of upper management, sales commissions, rent expenses etc. The [...]]]></description>
			<content:encoded><![CDATA[<p>You might be wondering should I go with a freelancer or should I go with a design agency. Here are some points to consider.</p>
<p><strong>Price:</strong></p>
<p>A design agency has overhead expenses that vary greatly from agency to agency. The overhead of an agency includes the salaries of upper management, sales commissions, rent expenses etc. The freelancer, on the other hand, needs only to cover his expenses which may just include be his DSL and phone bill every month.</p>
<p><strong>Delivery Time:</strong></p>
<p>A freelancer is focused on getting as many projects as possible. The sooner a project is over he can start another. Unlike an agency that can approach many projects at the same time and postpone them in order to make room for others, a freelancer does not have that liberty. The freelancer has no choice but to give his best to deliver the best solution because he’s paid on a project basis and not on time spend. While an agency can afford to lose a few days for resketching a bad design that does not hold true for a freelancer. In addition, when you work with a freelancer you liaise directly with him so you can get a real sense of where your project is at. You cut out the game of Chinese whispers that is usually played between clients and sales representatives, project managers and account handlers. This means the project can be finished faster.</p>
<p><strong>Flexibility:</strong></p>
<p>Usually a freelancer has no fixed work schedule. He doesn’t work from 9 to 5 so you will be able to communicate with him almost anytime you want.</p>
<p><strong>Continuity:</strong></p>
<p>The question always asked when using a freelancer is “What happens if you are hit by a bus?” There is always the comfort level of using an agency. However, today’s software development methodologies ensure that any project started by one programmer can be completed by another programmer/agency should you and your freelancer part company for any reason.</p>
]]></content:encoded>
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		<title>Dr. Morgan O. Job</title>
		<link>http://read.co.tt/blog/2011/09/03/dr-morgan-o-job/</link>
		<comments>http://read.co.tt/blog/2011/09/03/dr-morgan-o-job/#comments</comments>
		<pubDate>Sat, 03 Sep 2011 19:02:22 +0000</pubDate>
		<dc:creator>onverg</dc:creator>
				<category><![CDATA[Portfolio]]></category>

		<guid isPermaLink="false">http://read.co.tt/?p=98</guid>
		<description><![CDATA[www.drmorganjob.com – This is the personal website of Dr. Morgan Job. This site features our CMS solution and very popular forum.]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.drmorganjob.com" target="_blank"><img src="http://www.read.co.tt/images/drmorganjob.jpg" alt="drmorganjob" /><br />
<br/>www.drmorganjob.com</a> – This is the personal website of Dr. Morgan Job. This site features our CMS solution and very popular forum. </p>
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		<title>Display Solutions</title>
		<link>http://read.co.tt/blog/2011/09/03/display-solutions/</link>
		<comments>http://read.co.tt/blog/2011/09/03/display-solutions/#comments</comments>
		<pubDate>Sat, 03 Sep 2011 19:01:01 +0000</pubDate>
		<dc:creator>onverg</dc:creator>
				<category><![CDATA[Portfolio]]></category>

		<guid isPermaLink="false">http://read.co.tt/?p=96</guid>
		<description><![CDATA[re-ad&#8217;s signature project was an ad campaign for Digicel, the Caribbean&#8217;s number one mobile service provider. re-ad was contracted to install 19 of our innovative display screens at various storefronts throughout Trinidad and Tobago. This objectives of this project were totally in line with our Mission of converting a marketing expense into a revenue earner.]]></description>
			<content:encoded><![CDATA[<p><img src="http://read.co.tt/images/digicel_west_mall.jpg" alt="display solutions" /><br/><br />
re-ad&#8217;s signature project was an ad campaign for Digicel, the Caribbean&#8217;s number one mobile service provider. re-ad was contracted to install 19 of our innovative display screens at various storefronts throughout Trinidad and Tobago. This objectives of this project were totally in line with our Mission of converting a marketing expense into a revenue earner.</p>
]]></content:encoded>
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		<title>L &amp; S Surveying Services</title>
		<link>http://read.co.tt/blog/2011/09/03/l-s-surveying-services/</link>
		<comments>http://read.co.tt/blog/2011/09/03/l-s-surveying-services/#comments</comments>
		<pubDate>Sat, 03 Sep 2011 18:15:37 +0000</pubDate>
		<dc:creator>onverg</dc:creator>
				<category><![CDATA[Portfolio]]></category>

		<guid isPermaLink="false">http://read.co.tt/?p=94</guid>
		<description><![CDATA[]]></description>
			<content:encoded><![CDATA[<p><a href=http://www.lssurvey.com" target="_blank"><img src="http://read.co.tt/images/lssurvey.jpg" alt="surveying" />www.lssurvey.com</a><br/><br />
L &#038; S Surveying Services Ltd. is one of re-ad&#8217;s first local clients. Although the navigation of the website was created back in 2004 it is still very innovative. The Content Management System enables the client to perform many changes without any intervention from re-ad consultants. re-ad also manages web hosting and webmail services for this client.</p>
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		<title>La Marque</title>
		<link>http://read.co.tt/blog/2011/09/03/la-marque/</link>
		<comments>http://read.co.tt/blog/2011/09/03/la-marque/#comments</comments>
		<pubDate>Sat, 03 Sep 2011 18:11:07 +0000</pubDate>
		<dc:creator>onverg</dc:creator>
				<category><![CDATA[Portfolio]]></category>

		<guid isPermaLink="false">http://read.co.tt/?p=89</guid>
		<description><![CDATA[www.lamarque32.com RE-ad&#8217;s role in this project was to provide Adobe Flash programming. The consultant was given the task of animating and programming the transitions throughout the entire site. The website&#8217;s classy animations make it very appealing to visitors.]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.lamarque32.com" target="_blank"><img src="http://read.co.tt/images/lamarque32.jpg" alt="la marque" border="no"/>www.lamarque32.com</a><br/> RE-ad&#8217;s role in this project was to provide Adobe Flash programming. The consultant was given the task of animating and programming the transitions throughout the entire site. The website&#8217;s classy animations make it very appealing to visitors.</p>
]]></content:encoded>
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		<title>Trinireal &#8211; Trinidad Real Estate Agency</title>
		<link>http://read.co.tt/blog/2011/09/03/trinireal-trinidad-real-estate-agency/</link>
		<comments>http://read.co.tt/blog/2011/09/03/trinireal-trinidad-real-estate-agency/#comments</comments>
		<pubDate>Sat, 03 Sep 2011 17:58:03 +0000</pubDate>
		<dc:creator>onverg</dc:creator>
				<category><![CDATA[Portfolio]]></category>

		<guid isPermaLink="false">http://read.co.tt/?p=84</guid>
		<description><![CDATA[www.trinireal.comTrinireal is the website of some Real Estate Agents. The business model is a simple one that allows agents to post freely on the website. Free??? The owners do make a profit from advertising on the site and also manage a few of the properties on the site. This is a typical example of how [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.trinireal.com" target="_blank"><img src="http://read.co.tt/images/trinireal.jpg"/>www.trinireal.com</a><br/>Trinireal is the website of some Real Estate Agents. The business model is a simple one that allows agents to post freely on the website. Free??? The owners do make a  profit from advertising on the site and also manage a few of the properties on the site. </p>
<p>This is a typical example of how RE-ad solutions enable clients to gain revenue through what is typically a marketing expense.</p>
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